If you're a commercial landlord in Des Plaines, you're probably already thinking of how you can boost the appeal of your space. It's not a secret that we're in a tough market. The commercial vacancy rate for the entire Chicago metro area is higher than ever, with more than one in five business premises sitting completely empty.
However, that doesn't mean you need to slash your rent. With the right, nuanced approach to commercial real estate marketing, you can attract the right long-term tenants at the right rates. Here are our essential commercial property advertising tips for Des Plaines landlords.
Be as Targeted as Possible
Marketing helps ensure your property is seen by the right businesses. Using property marketing strategies that highlight the best features of your commercial space can attract tenants that match your property. For example, Des Plaines' proximity to O'Hare makes it an attractive location for logistics companies.
By showcasing how your property's location is beneficial for transportation and business operations, you can draw interest from industries that would most benefit from that feature. Tailoring your marketing efforts to appeal to specific sectors can help fill vacancies faster.
Be Visible
Advertising plays a key role in boosting your property's visibility across multiple platforms. In Des Plaines, digital and print advertising can effectively reach local businesses and national chains looking for space in a growing suburb.
Effective commercial property advertising ensures that your listings are seen by potential tenants across search engines, social media, and local real estate networks. This multi-channel approach increases your chances of finding long-term tenants. It's how you avoid costly vacancies. Whether through local newspapers or targeted online campaigns, advertising can quickly increase interest in your available properties.
Don't Forget Branding
Branding isn't just for products; it's crucial in real estate, too. Establishing a clear brand for your commercial properties helps differentiate you from competitors. Developing strong real estate branding involves creating a professional and recognizable image that resonates with tenants.
For example, if your property portfolio includes modern, eco-friendly buildings, emphasize sustainability in your branding. Tenants who value environmental impact will be drawn to your listings.
It's a Digital World
To attract high-quality tenants, you need to create an online presence that showcases your property's best features. A well-designed website or listing page with professional photos, detailed descriptions, and easy navigation is essential for effective commercial real estate promotion. When building your online presence, focus on:
- High-quality photos
- Mobile-friendly design
- Clear contact information
- Detailed property descriptions
- Easy-to-use navigation
By investing in your online presence early on, you can ensure that your listings attract serious, relevant prospective tenants.
Your Commercial Real Estate Marketing Partner in Des Plaines, IL
Even in the current tough market, there's no such thing as bad real estate, only bad marketing. By investing in your digital presence, having a strong brand, and being easy to find, you can match your property with the right paying tenants.
At PMI Metro and Suburban, we can take care of all of this for you. Check out our full range of marketing services for commercial real estate owners in Des Plaines right here.
